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Indaba Trading Ltd. logo in white
Mac desktop monitor in black and grey showing Indaba Trading website in desktop view

What we did

Website Design and Development
Custom Coding
Graphic Design
Pay per click Ads
SEO
Video
Photography

Indaba Trading

Indaba is a well established b2b wholesale home and lifestyle brand sourcing products directly from artisans around the world. Indaba products can be found at thousands of retailers across North America.

Website Design
and Development

At the beginning of COVID, with the world shutting down, Indaba reached out to us to help them transition from a B2B only wholesaler to a B2C direct to consumer e-commerce business. However, it was also important for the dynamic mom daughter duo to find a way to also help the retailers selling Indaba products across North America during this time. The result, a dropship online catalog ordering system.

Different colored pillows with SKUs and prices listed underneath each one, displayed in ecommerce store
Color palette used for Indaba Trading website, from left to right - Cobalt #03324A, Arctic #678392, Linen #FDFCF8, Ivory #F9F3E8, Honey #C88B20, Roobios #B57354, Rose #E3C2C3, Mocha #61382A
Three magazine cover features As Seen In of Indaba Trading highlighted by In Store Magazine, O, The Oprah Magazine, Canadian House & Home with thick pink border around all covers
Two phones overlapping with both showing different screenshots of the Indaba Trading website, the first phone on top in black, the second phone behind in white, both on top of orange/brown uneven circle

Within little over a
month, we launched:

  • Two (US and Canadian) beautiful, fully functional, mobile responsive, e-commerce websites.
  • A dropship online catalog ordering system for the retailers.
  • Social Commerce - integrating the e-commerce product catalog directly into social media, allowing direct sales from Facebook, Instagram and Pinterest.
Screenshot of Indaba Trading gallery with different photos of products being used in everyday life

In the months that followed…

We created a custom geo-tagging system identifying users location by IP in order to display the either the US or Canadian website based on location.

White Mac laptop with Indaba Trading Home Page on screen with Canada and American flag

Online Marketing

With the new e-commerce platform built, we now had to create a solid online marketing strategy for Indaba to drive qualified traffic to the site that will convert into sales. The three primary KPIs we identified are: Increase Brand Awareness in North America, Generate Online Sales, and Promote Indaba’s Wholesale Opportunities.

Our online strategy included SEO, Paid Search, Shopping and Social Media Advertising as well as Social Media management.

1

Search Engine Optimization

2

Paid Advertising

3

Social Media Management

Four circles in different sizes and colors, largest circle in dark blue with text 6, 915+ Products added to customers cart, second largest circle in tan with text total reach 491,841 people, third largest circle in yellow with text 38,000 clicks on social media, and smallest circle in light blue with text $0.83 averaged cost per click Four circles in different sizes and colors, largest circle in dark blue with text 6, 915 Products added to customers cart, second largest circle in tan with text total reach 491,841 people, third largest circle in yellow with text 38,000 clicks on social media, and smallest circle in light blue with text $0.83 averaged cost per click

The Results

The Google marketing campaign resulted in 74 000 clicks, 24 000 conversions with an average cost per click at just $0.24 per click. We then created a collaborative process with the Indaba team to curate a series of compelling ad campaigns on Facebook and Instagram.