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Think about the last time you visited a website, left without buying anything, and saw ads from that site following you the next day. That's what this complete remarketing guide is all about!

First thing first, you were retargeted or remarketed to. Now let's see how this works and how you can use it for your business.

What Is Remarketing?

Remarketing is a form of online advertising that allows you to show ads to people who have already visited your website. But often, it gets confused with retargeting! 

The main difference between the two is that retargeting involves showing your ad to people based on cookies while remarketing involves showing your ad to people based on lists. 

Can you relate to it, or does it sound confusing? Let's break it all down.

How Does Remarketing Actually Work?

What a remarketing campaign requires is pixel installation. Once the pixel is up and running, it starts collecting data. This data is then used to show your ads on different platforms like Google, Facebook etc.

When you create a campaign, the network gives you a pixel tag to add to your business website. Now whenever a user visits your website, the tag drops an anonymous browser cookie.

When this user visits any other website that's a part of the network, your ad gets displayed to him/her. It is how remarketing works! 

Now you know the basics of remarketing, let's look at remarketing lists. But before that, remember the cookie-less world is already here, so carefully plan your remarketing strategy!

What The Heck Is A Remarketing List?

A remarketing list is a list of people who have visited your website but have not converted it into customers. You can use this list to target ads to these people in the hopes of getting them to come back to your site and make a purchase. 
  1. To create a remarketing list, you need to set up a tracking code on your website. 
  2. This code will place a cookie on the visitor's browser, which will then be used to track their movements around the web. 
  3. Once you have the tracking code set up, you can create remarketing lists in Google Analytics and other platforms. 
  4. These lists can be used to target ads on Google, Facebook, and other websites. 
If you're not sure how to set up tracking codes or create remarketing lists, you can meet us online to help you out.

Where Can You Retarget Your Customers?

Retargeting is effective because it allows you to laser-focus your marketing efforts on people who are already familiar with your brand and are, therefore, more likely to convert. But where can you actually retarget your customers? Here are a few places to start:
  • Facebook: You can use its strong targeting options to retarget people who have visited your website, engaged with your page, or even interacted with your ads in the past.
  • Google: Google also offers retargeting through its Display Network and AdWords platforms. You can use both platforms to display ads across millions of websites and apps, reaching individuals who are most likely interested in your offer.
  • Instagram: Instagram is another great place to reach potential customers - especially if you're targeting younger demographics. You can use Instagram's Stories and Ads features for retargeting people who have interacted with your content in the past.
These are just a few of the many places where you can retarget your customers. By using retargeting, you can make sure that your marketing efforts are focused on the people who are most likely to convert, resulting in more sales and more customers for your business.

Wait! What are remarketing pixel tags?

Remarketing pixel tags are a type of online advertising that allows businesses to target ads to consumers who have previously visited their website. The tags are placed on web pages, and they collect information about the user's web browsing habits. 

This information is then used to display targeted ads to the user when they visit other websites. For example, if a user visits a website about travel, they may see ads for travel-related products and services when they visit other websites. 

Remarketing pixel tags are an effective way to reach potential customers who may be interested in your product or service.

Finally, Why should I use remarketing?

If you're not using remarketing as part of your digital marketing strategy, you're missing out on a huge opportunity to boost your business. There are a number of reasons why remarketing can be an effective tool for your business. 
  • First, it allows you to reconnect with people who are already interested in what you have to offer. 
  • Second, it allows you to show targeted ads that are relevant to the products or services they were looking at on your website. 
  • And finally, it allows you to track the results of your campaign so you can see how well it's performing.
Remarketing is an incredibly effective way to reconnect with people who have visited your website but didn't make a purchase.

Remarketing Costs: How Does It Work?

When you remarket to your website visitors, you can connect with them after they leave your site and continue the conversation—reminding them of your brand and what you have to offer. 

Google Remarketing is an effective way to reach out to your target audience and improve your conversion rate—but how does it work, and how much does it cost? 

Let's take a closer look. 

When you set up a remarketing campaign in Google Ads, you'll create a list of potential customers—based on criteria like what pages they visit on your site, whether they've made a purchase, or if they're subscribed to your newsletter. 

Then, when you create your ads, you can target this list of potential customers specifically. 

You only pay for remarketing when someone clicks on one of your ads—similar to how other types of Google Ads campaigns work. 

And because you're only paying for clicks, remarketing can be a cost-effective way to reach out to potential customers and bring them back to your site. 

If you're thinking about using remarketing as part of your Google Ads strategy, contact us today. We'll help you set up a campaign that fits your budget and meets your marketing goals.

Next Steps!

Remarketing is an incredibly effective way to boost your business by reconnecting with people who have already visited your website but didn't make a purchase. 

If you're not using remarketing as part of your digital marketing strategy, you're missing out on a huge opportunity to increase your conversion rate and grow your business.

Sometimes it may sound complicated to start remarketing with all other business aspects. And that's where you can tap us to take care of this unique growth strategy as you grow your business!

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