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Search engine optimization (SEO) is a crucial part of any successful digital marketing strategy. Businesses invest significant time and resources into optimizing their websites to rank higher on search engine results pages (SERPs). However, the world of SEO may face a new challenge: Google has mentioned that they may work to reduce emissions and lower costs by crawling websites less frequently.

Let us give you the spark notes of what is happening:
  • With over 1.5 billion websites to crawl, the energy required for this process is something that Google is paying attention to.
  • Google has announced that they are considering reducing the frequency in which they are going to crawl these sites in order to be more environmentally responsible.
  • The reduced frequency of crawling will mean that changes made to websites will take longer to be reflected in search results.
Search engines crawl websites to see which pages relate to others to find out which source has the most credibility

This could have a negative impact on the ability of businesses to attract and retain customers through search engines. For example, if a business updates its website to reflect a new product or service, it may take longer for potential customers to find that information through search engines.

So, what can you do to adapt to this change? The solution is to get your organic SEO strategy developed and implemented as soon as possible before it gets harder to be found online.

And we want to help!

Bravenet Marketing specializes in organic SEO strategy. Our team of experts can help you optimize your websites to rank higher on search engine results pages (SERPs). By leveraging Bravenet's SEO services, we can help you create high-quality, evergreen content that remains relevant over a longer period. This will ensure that your content remains useful and engaging even if it takes longer to be reflected in search results.

Bravenet can also help you diversify your digital marketing strategy beyond SEO, including social media marketing and email marketing. Our approach to SEO is not just about ranking higher on search engines, but also about creating a positive user experience for website visitors. This includes optimizing website design, page loading speed, and mobile responsiveness. By providing a seamless user experience, businesses can not only attract more visitors but also improve their chances of converting those visitors into customers.

Bravenet can also implement and maintain it over time and provide regular website audits and updates to ensure that your website is always optimized for search engines and provides a positive user experience. 

Whether you have no SEO strategy, or you are curious if your current strategy needs to be refined to succeed in a new SEO world, we are here to help. Get in touch to get a custom SEO report for your business and to discuss results and solutions. 

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